Vodafone Business is piloting a new service – MyFarmWeb – which could accelerate the digitization of farming across Europe by providing farmers with an easy-to-use mobile app linked to agricultural IoT sensors. Five European pilot farms in Germany, Ireland, Italy and Spain are testing the platform, which is already used by 7,200 farmers in the United States, South Africa, Australia and New Zealand.
The MyFarmWeb cloud-based platform enables farmers to store, visualize and display information collected through Internet of Things (IoT) agricultural sensors and other field data sources. The platform collects agricultural data to support decision-making for better soil and crop health, efficient water use, and precise application of fertilizers and pesticides. This helps improve agricultural productivity and optimize farming practices and, therefore, can reduce greenhouse gases.
The five pilot farms in Europe will provide the platform with valuable region-specific data points to calibrate MyFarmWeb data to local farming practices and regional regulations. The five selected farms are: Dairygold in Ireland, Llusar and Grima both based in Spain, Laporta in Italy and Agrar-Betriebsgemeinschaft Leine-Solling GbR in Germany.
Vinod Kumar, CEO of Vodafone Business, said: “MyFarmWeb is a great example of how digital technologies and the access to data they provide can help businesses become more efficient and greener. Together, we can accelerate EU efforts to make the agricultural sector more resilient and inclusive through the use of digital tools, while ensuring that sustainability does not come at the expense of profitability.”
Moises Infante, Technical Director of SAT Marigomez Farm (a Llusar supplier), Spain, said: “MyFarmWeb will make our farm future-ready and has already proven to be a real game-changer. Using the platform, we can gather data from multiple sources, such as soil quality, nutrient concentrations and yield, and turn it into business-actionable insights, ensuring we make faster and more efficient decisions. lit, maximizing efficiency while reducing waste and environmental impact. This is just the beginning for our farm and in the future, MyFarmWeb will allow us to use more productive and sustainable farming practices, which is becoming increasingly important to comply with changing legislation.
Sean O’Sullivan of Elm Hill Farm (Dairygold), Ireland, said: “Introducing MyFarmWeb has saved us a lot of time and made running the farm much more economical. I haven’t been a big tech user in the past, but I’m always looking for tools to make the farm more productive. MyFarmWeb has installed an IoT-enabled weather station, which gives me the advantage of knowing the right time to spray and fertilize the fields without having to go to the farm to establish the weather conditions. The data provided by MyFarmWeb has the potential to completely transform the way we work here at Elm Hill Farm.
Digital technologies are playing an increasingly important role in helping farmers become more sustainable. With the launch of MyFarmWeb, Vodafone is dedicated to bringing new technologies to farmers and working with the farming community to achieve the goals set out in the European Farm to Fork Strategy, part of the Green Deal.
As part of its efforts to encourage sustainable and environmentally friendly farming practices, Vodafone Business works with partners across the value chain, including equipment manufacturers, suppliers and research institutes to introduce new applications and technologies.